Luke and myself are sitting here chatting, I caught up on a few blog posts over the weekend and it seems the beer blogging and writing world are obsessed with this theoretical trend reversal from big, bold-flavoured, hoppy or extreme beers to the ubiquitous session brew.
Ask yourself. For those that have tried hundreds of different beers, all sorts of flavours, aroma, brewing techniques and styles, is it not inevitable that the drinking circle rotate back to session?
How about the uninitiated. Those that have never tried an American-hopped IPA or Belgian Dubbel. Their first taste. The look on their face. The classic line… “I don’t like beer, but I really like this!”.
A lot of session beers are unable to deliver this. They may be too close in character to what the uninitiated craft beer lover is used to supping. I’m sure a lot of you out there tried something unique or bold in flavour and had that moment.
When we write of the about-turn to session beer, are we only writing for the intended beer-geek audience?