It’s been a while between rants…Read today that a beer had been banned by a distributor due to it’s name. Flying Monkey’s Smashbomb Atomic IPA is apparently far too risque for the world we live in. Here’s the article…
And another more indepth look at it by the Torontoist’s John Semley here.
It makes me wonder… why has beer been targeted for this? Is it going to be a trend we see more and more? Is it going to be something that permeates popular media not just in North America but even down here in little ol’ New Zealand? Even throwing a word like “breakfast” around when describing a beer captures the attention of the world media as has happened recently with Moa Brewery (making me confused as to why the rest of the world has ignored the 84 or so other beers that have been brewed that contain the word ‘breakfast”).
I know that censorship and prohibition are a part of life, but it just so happens that I saw this review when checking out the daily newspapers today… A game name is very different to a beer name, right. I mean, a beer is made to be drunk by adults and a video game played by children, teens and (maybe) older folk. I’m pretty confused. You can actively market something that is named God of War, Bulletstorm or Manhunt and it can appear in any shopping mall or store, yet the minute you combine this with an alcoholic product, then the thought police crack the whip.
I was in the UK when the Portman Group and Brewdog had a bit of verbal and legal biffo and know that the trend is there, but is anyone else getting sick of being thought of as a complete idiot when it comes to alcohol and labelling restrictions and requirements.
It makes me rage like a bitch. Are there any more recent cases such as this that you know about?