Support is Choice!

For those non-New Zealand readers, “choice” is a term that Kiwis tend (or tended) to use to refer to something being cool, nice or just plain awesome. For example, “Check out my Mazda RX-7, bought it today!” to which the answer would be “That’s choice, bro”. I would use different words, but hey, RX-7s were never for me…

As most of you are aware, Luke Nicholas of Epic Brewing Co. and myself (also of Epic Brewing Co. as of this year) embarked on a 17 day road trip back in January and February that saw us visiting and filming 44 breweries and resulted in a collaboration beer called Mash Up, the world’s largest collaborative brew. We are still trying to get this out there as a bunch of webisodes, with each one highlighting breweries or areas that we visited.

My lovely tea-stained Mash Up coaster. I guess it should be beer-stained!

The idea behind this was to get some footage of what it is that these breweries are doing, having a chat to the brewers and owners and generally allowing those in the comforts of their own armchairs to have a glimpse inside some of Aotearoa’s great breweries. The challenge with such a mission is that it cost money. Campervans and film crews and food and brews along the way. Sometimes we had amazing custom from people along the way, other times it cost us a bit. Then there is the editing. This also costs keg-loads of money and we assumed that the sales from the beer throughout the year would cover the costs of brewing/production/packaging as well as the trip and the editing. It didn’t.

So a shout out was made on Facebook and Twitter for people to buy a Mash Up instead of a green-bottled beer to show their support, not only for our project, but for a certain rugby team that was playing in a certain final a few weeks back. I’m sure now that the event that couldn’t be named due to hardcore copyright madness is now able to be named, but just to be on the safe side, I won’t name it. I can give you a hint though… it’s initials are the same as the following… “Right Wing Capitalists”. No link between the two of course.

Then Luke had an idea… We need about $10 000 more to complete the editing, a batch yields us around 10 000 bottles and the $1 profit we make per bottle would pay for it! So we’re gonna brew another batch tomorrow, which should see Mash Up around for the next couple of months. I’m not gonna beat around the bush. We hope people buy it and we get to finish the NZ Craft Beer TV project. That’d be cool.

We’ve also taken the liberty to alter this recipe a bit… We’re using more NZ malt than the previous batches and we’re gonna increase the dry-hop to balance out this change in grist. Better than the first two batches? We hope so!

And the back of the coaster... Mmmmm, Jimmy's Pies....

So, if you drink a Mash Up, take a pic and post it on the NZ Craft Beer TV page or elsewhere in Facebook to show your support for the project. We’ve had some awesome support from a few brewers around the country who have given the recipe a whirl: Martin Bennett from The Twisted Hop, Joseph Wood from Liberty Brewing, Fraser Kennedy from Ad Lib Brewing and we’ve heard rumour that Dave Kurth from West Coast Brewing and Stephen Plowman from Hallertau Brewery are also gonna give it a go. The recipe is also on the NZ Real Beer Forum if any of you keen homebrewers out there want to have a go. We’re thinking that we’d like to try your brews, we’ll judge the best one and give you a sweet little prize.

Shot fellas (Do you see what I did there? I finished with another Kiwiism…) “Shot” means “thanks” and “fellas” refers to you lot!

Kia ora

Epic Win (for Thornbridge, too!)

I’ll be honest. I’m struggling. Nine fantastic days in Wellington spent judging at the Brewers Guild of New Zealand Awards, hanging out with brewers and beer-lovers alike, attending a fantastic awards ceremony and hanging out at Beervana have all taken their toll on me.

But it was well worth it!

I’ll keep it short and sweet as this blog is a blatant brag 🙂

An IPA wins on International IPA Day!

Epic Armageddon IPA took out the trophy in the US Ale Styles class after picking up a Gold Medal.

Our NZ Craft Beer TV Mash Up took out a Silver Medal in the New Zealand and International Ale Styles class. Who said 44 breweries couldn’t work together?! Not us!!

Epic Thornbridge Stout Brewday (courtesy of Jed Soane http://www.thebeerproject.com)

Epic Thornbridge Stout, brewed in February last year when I was working at Thornbridge took out a Bronze Medal in the Speciality/Experimental/Aged/Barrel & Wood Aged Styles Class. Epic Barrel Aged IPA also did the deed with a Bronze Medal in the same class. The barrels that had been used initially for the IPA then went on to a second fill with the Stout. This beer… our Oak Barrel Aged Epic Thornbridge Stout ended up picking up a Silver Medal! We’re pretty stoked that we decided to call this a Vintage Ale on the label… age has obviously done some great things to this beer as it failed to medal as a younger product in 2010.

First Fill... new oak being filled with Armageddon IPA (photo courtesy of Jed Soane http://www.thebeerproject.com)

A beer that is becoming more of a favourite for me in the Epic range, our Epic Lager also picked up a Silver Medal in the International Lager Styles Class. I was so stoked with this. Due to the dry-hopping, bitterness and big hop notes that this beer has, it’s tough to categorise. I’ll admit that some brewers don’t brew beers according to exacting style characteristics and this is one of them. It makes it a real challenge to get your brew into the correct style category so that judging can be done with similar beers, but we must have nailed it!

Fast becoming my favourite!

Last but not least, the beer that started it all, Epic Pale Ale picked up a Silver Medal in the US Ale Styles class.

Thanks loads to Steam Brewery for looking after our babies so well. A massive congratulations to Søren from 8 Wired Brewing in Blenheim for picking up New Zealand Champion Brewery. Very well deserved!

The secret to Søren's success! (photo courtesy of Jed Soane http://www.thebeerproject.com)

 

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